Animax Channel, Imagica's Cooking Channel to Join Forces

posted on 2010-01-03 01:10 EST

February PR campaign with Sailor Moon character bentō classes, contests

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Not-So-Daily Link of the Day: Two television channel operators, Animax Broadcast Japan and Imagica TV, will collaborate in a joint public-relations campaign this February in Japan. Animax Broadcast Japan runs the anime-centered Animax channel, while Imagica TV runs the cooking channel Foodies TV. Among other activities, the two companies will jointly host classes and contests for creating bentō (Japanese box lunches or meals) in the form of anime characters. By televising and streaming videos of these activities, Imagica TV hopes to raise awareness about Animax's channel among its viewers, and vice-versa.

According to the Nikkei financial news source, such cooperation between two satellite/cable channel operators is rare in Japan. The two companies will begin the campaign by launching bentō classes and contests for Bishōjo Senshi Sailor Moon, an anime popular with both children and mothers in their 20s and 30s.

Source: Nikkei